Data center associations established in Europe set a certain standard for brand communication to customers and potential companies that are wishing to join one of them.
The idea behind the project is a reference to the elementary human association of the most important concepts in this industry, such as big data, digital transformation or high tech with an image of a cloud. The signet itself is a detail cut out from the contour of the cloud illustration, indicating that the Polish Data Center Association is a part of a larger digital environment.
The brand identity has been embedded in a blue color palette, which, according to color theory and color psychology, is identified with such values as stability, harmony, peace, calmness and trust also indicates connotations with professionalism, high quality, security and ethics.
